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About Tirendo

Tirendo GmbH is an European online shop for car tyres and car accessories. In order to offer continually the best possible service all the time, Tirendo relies on a dynamic team of experienced industry experts, Internet professionals and tire specialists. The goal is to provide professionalism, passion and innovation to the customer together with a new and easy buying experience as well as an outstanding price-performance ratio. We focus on quality, speed and a knowledgeable customer service.


The 21st of March 2012 marked a milestone in the history of Tirendo: On this day the company around founders Felix Vögtle (Marketing, Customer Relationship Management and Human Resources) and Erik Heinelt (Production, Business Intelligence and IT) went life.

This was the beginning – still largely unnoticed of the public – of detailed testing and validation series. From June 2012 the broad and rapid internationalization was launched, through which the company has become a competitive and strong European player. Since September 17 2013, the tire specialist Tirendo is part of Delticom AG. Cooperation and sharing of resources enables highest synergy effects to be accomplished, and both companies are able to benefit from the expertise of the other. Within the acquisition, the management board received a new member and support by Markus Bihler (Finance, Investor Relations, Internationalization and Organisational Development) in September 2013. In the run he worked as a private equity investor at EQT Partners in Munich and Warsaw and at the Blackstone Group in London. In Summer 2013 he was involved significantly in the merge of Deltikom AG and Tirendo. Felix Vögtle worked after his studies as a Managing Director at Gimigames, a platform for puzzle games, as well as at the Rocket environment. Erik Heinelt was also active for Rocket Internet GmbH before Tirendo and has been employed as a second managing director of Dafiti, a fashion platform for the South American market.

Brand ambassador

Tirendo partnered from 2012 - 2015 with the four-time Formula 1 World Champion Sebastian Vettel as a brand ambassador. The racer was the main character in the spectacular and entertaining commercials of the tire professionals. These are broadcasted on multiple TV-channels in Germany, Austria as well as the Netherlands and Poland.


For Tirendo objective advice, customer orientation and transparency are at the forefront. TÜV Saarland awarded the tire specialist regarding the price-performance ratio the top rating “excellent” in the segment of online tire sales platforms. Moreover provides Tirendo as preferred partner of the ADAC always first-hand the latest test reports and results for its customers.

A secure handling of buyers information and data is guaranteed by the German Office for Consumer Affairs established quality label Trusted Shops which is confirming with its certification the state-of-the-art customer protection and quality level of In addition the SSL certificate promises data security as well. That is the reason why consumers are able to search, navigate and shop entirely safe on the website.


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