Established in the year of 1971, the Phoenix Tyre company Ltd was one of the first tyre company on the city of Dublin. It was started by Michael English and today, the company is run by his two sons, Conor English and Roger English. The company is a family run business that provides affordable products and best customer service experience. Phoenix Tyres offer a huge number of products including tyres for family cars, SUVs, off-road vehicles and long-haul road trucks. The tyres are manufactured with high quality materials and after the production procedure is completed all the products are tested under various conditions to ensure that the product is up to the mark. The company has also gained many individual certifications. The primary focus areas of the company are reasonable prices, high performance, using the latest technologies in the manufacturing process and expanding internationally.
The Phoenix Tyres are known an ultra-high-performance tyre and consists of high technology directional tread pattern. The tread is combined with an advanced silica compound which allows the tyre to disperse water fast and placidly while driving through wet road conditions, thus preventing the risk of aquaplaning. The advanced tread pattern consists of a continuous center rib and a directional aqua groove. The lateral thread grooves disperse the water quickly and allow safety on wet roads. Moreover, the tyres provide superior traction on dry roads due to the design pattern. The inner pattern is such that it provides easier handling in wet areas and the outer pattern is designed in such a way that it increases comfort and steering ability.